Tie Break Tens is an exciting new concept in tennis, think 20/20 for cricket, and The Island were lucky enough to be asked to design and build the website as well as all the marketing and promotional collateral. It was a hectic few months as anything brand new tends to grow organically so we had to be totally adaptable to changing formats and requests from all stakeholders in the event. The night itself was a massive success with Andy Murray, John McEnroe, David Ferrer, Tim Henman and, eventual winner, Kyle Edmund gracing the TBT court. With any new concept there […]
Today’s topic is mobile SEO to underline the fact the world is really going mobile. Everywhere you look nowadays you see people hunched over smartphones. You can really say the world is turning mobile. With a smartphone you can perform almost any task you wish and most times it offers more capabilities than a personal computer. This is also due to mobile SEO.
Today we will be going over 6 of the most common mistakes of social media marketing. Social media marketing is a growing world and more and more businesses are diving head forward into it. Using social media will allow you to reach out to a broader target audience and create greater brand awareness. How do you know though which is best approach for you? Hopefully you’ll be in a better position after reading about these mistakes of social media marketing. 1. You need to use every social media network out there This is probably the easiest to avoid. Think about […]
Digital marketing is a skill that can be mastered with a lot of practice through time. To get there you can obviously go through some bad times. That means also learning how to improve digital marketing results. This is something inevitable and today we will explore eight ways to overcome them and turn them around.
Digital marketing isn’t as simple as one may think. To develop a plan for digital marketing a lot of time is involved and the process can be quite complex. The attention to detail you reserve to the planning process the more likely you are to get great benefits from your investment. Starting from the basics there are so many platforms to choose from and getting this part right is fundamental. Planning is essential, it allows you to know exactly what channels and platforms you are going to use and when to use them. Having a plan is key. If you […]
When it comes to the web in this modern day and age, especially e-commerce websites, mobile optimisation is key. Without it you are potentially missing out on a percentage of sales. Research shows that a massive 57% of mobile users if the loading time is more than 3 seconds.
If you are interested to improve digital channels in your business, you will probably want to keep reading. The Island digital marketing agency provide a guaranteed approach.
Lots of chatter on the internet about issues with the latest OSx 10.11 upgrade which has caused Apple El Capitan problems and Microsoft Office hanging and crashing. The Island has also fallen victim to the hastily updating our software only to see the dreaded (newly designed) rainbow spinney more often than a digital marketing agency would like.
Hospitality websites are fiercely competitive. The key is to make information easily accessible to the users. If this isn’t true on your website, the guest will leave and visit the next website that popped up on Google.
Digital marketing is a vital part of business, whether you are digitally native or not. If you haven’t started digital campaigns just yet for your business, chances are you have considered it. On-line marketing can bring many benefits to big and small business alike, thanks to new technologies and tools and vast improvements to services. Before you throw yourself into an on-line marketing campaign here are 3 to understand whether you are digital marketing ready.